Understand and respond to customer emotions automatically
December 1, 2025 6 min read
What is Sentiment Analysis?
AI that reads customer feedback (text, emails, surveys, social media) and automatically determines if sentiment is positive, negative, or neutral, with reasons why.
Emotion AI Applications
Real-time monitoring of customer feedback
Automatic escalation of angry customers
Positive feedback routing to executives
Product feedback categorization
Customer churn prediction
Social media brand monitoring
Business Impact
Response time for upset customers: Minutes vs days
Churn prevention: Identify at-risk customers early
Satisfaction improvement: Address concerns faster
Trend detection: Spot quality issues via feedback patterns
Competitive intelligence: Monitor social media mentions
Use Cases by Industry
Retail: Product review analysis for quality trends